Albracon, based in the rural area of Carangola, Minas Gerais, required a brand identity that bridges tradition and modernity. Inspired by its origins in Alvorada, the logo features the dawn symbol, reflecting new beginnings and continuity. The typography and color palette of yellow, orange, and grey convey reliability and trust, while also appealing to a diverse audience. The design successfully unites the rural roots and urban aspirations of the family-oriented company, capturing the essence of Albracon and effectively communicating their core values.